Really?! We’ll all be wearing Tangerine in 2012? Well, that remains to be seen, but this does remind me of something from my childhood; something I’d forgotten because I now spend so little time at the mall.
My Mom issued to take my sister and I to the mall with her while she shopped for clothes – and in all the women’s clothing stores, each season, you’d see a new combination of colours. The stores would have different clothes of course, but the colour palette was the same throughout the mall.
And I remember asking about it and being told that those were the colours for the new season – but I don’t remember ever getting a good answer to the question about who actually decides this.
I guess over the years, I just grew to accept that the decision came from on high (i.e. from the runways of Europe and NY) – but even then I just assumed it was based on some passive recognition of common themes between the outputs of the great design houses. I never until now knew that there was an actual institute involved: the Pantone Colour Institute.
Out of curiosity – a question for those who shop for women’s clothes – do mall stores today still feature a common colour palette throughout the mall? And has anyone noticed the emergence of Tangerine as the hot new colour in Ottawa stores?